CyLab Usable Privacy and Security Lab CUPS
It looks like the people at CyLab Usable Privacy and Security Lab CUPS are doing interesting stuff on making it easier for us to maintain privacy when surfing. They start from the premise that, “While most people claim to be very concerned about their privacy, they do not consistently take actions to protect it”. To this end, they are working to develop what they call “privacy nudges”, which are short on-screen messages meant to remind users about possible privacy implications of what they are doing right now on the internet.
This kind of approach assumes that (1) it is important to protect people’s privacy, (2) but people don’t really know how to do that themselves, so (3) they need help.