The Microsoft in-house sociologist (lucky thing) was the keynote speaker at the SXSW 2010 conference, and she used her talk to argue that we haven’t all given up on privacy quite yet. This is pleasing to read. It is refreshing to come across a view other than the moral panicky one that we don’t have any privacy, the kids don’t care about their privacy, and that the end of the world is nigh. Her examples, unsurprisingly, are Google Buzz and Facebook, both have which have recently aroused the ire of users by exposing too much of their information. In both cases, user protest forced the companies to backtrack.